Online Digital Marketing Continuous Branding Social Media Advertising » Business

Do You Know?

  • All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it's not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.

  • Advertisements

    Browse Directory

    Accounting (14)

    Aerospace and Defense (3)

    Agriculture and Forestry (28)

    Arts and Entertainment (20)

    Associations (5)

    Automotive (22)

    Biotechnology and Pharmaceuticals (14)

    Business and Society (12)

    Business Law (9)

    Business Services (22)

    Business Travel (6)

    Chemicals (17)

    Classifieds (7)

    Construction and Maintenance (26)

    Consumer Goods and Services (36)

    Cooperatives (9)

    Customer Service (11)

    Dictionaries (6)

    Directories (0)

    E-Commerce (20)

    Education and Training (46)

    Electronics and Electrical (19)

    Employment (6)

    Energy and Environment (13)

    Financial Services (0)

    Food and Related Products (18)

    Healthcare (13)

    History (4)

    Hospitality (8)

    Human Resources (19)

    Industrial Goods and Services (2)

    Information Services (6)

    Information Technology (4)

    International Business and Trade (15)

    Investing (28)

    Major Companies (5)

    Management (25)

    Marketing and Advertising (22)

    Materials (22)

    Mining and Drilling (7)

    News and Media (0)

    Opportunities (21)

    Organizations (1)

    Publishing and Printing (5)

    Real Estate (10)

    Regional (0)

    Resources (0)

    Retail Trade (4)

    Small Business (11)

    Software (5)

    Telecommunications (12)

    Textiles and Nonwovens (9)

    Transportation and Logistics (21)

    Wholesale Trade (29)

    Links Sort by: PageRank | Hits | Alphabetical

    Advertisements
  • But those silos only exist inside marketing departments. The customer's mind perceives one continuous brand. We live in a world where customers casually cross multiple marketing channels throughout the course of an hour and can see a kiosk ad, print promotion and social media campaign within moments of each other.

  • It's no surprise that consumers tend to be distracted; recent research from Reponsys shows that customers tend to spend 30 seconds or less absorbing digital content, making it especially important to reach them on a variety of channels. Other research shows that they expect seamless access across channels, with a Multichannel Retail Survey finding that 40 percent of consumers said it was "very important" to have purchase choices both offline and online.